## Summary
- Restructures the why-twenty page into a clearer three-act story (the
shift / what this means / the opportunity), with new copy across hero
subtitle, all editorials, marquee, quote and signoff.
- Adds visual rhythm via left/right section anchoring (sections 1 and 3
left-aligned, section 2 right-aligned) and per-section `GuideCrosshair`
markers at the top edge of each editorial.
- Adds a CTA `Signoff` section ("Get started") at the end of the page.
- Bumps the 3D quotation marks (`Quotes` illustration) so the Quote can
serve as a visual section break.
## Changes
- **Editorial section**
([Editorial.Heading](packages/twenty-website-new/src/sections/Editorial/components/Heading/Heading.tsx),
[Editorial.Body](packages/twenty-website-new/src/sections/Editorial/components/Body/Body.tsx),
[Editorial.Root](packages/twenty-website-new/src/sections/Editorial/components/Root/Root.tsx)):
- Default heading size `xl` → `lg`
- New `two-column-left` and `two-column-right` body layouts via
`data-align` on `TwoColumnGrid`
- New optional `crosshair` prop on `Editorial.Root` that anchors a
`GuideCrosshair` to the section
- **Why-twenty constants** — fresh copy in `hero.ts`, `editorial-one`,
`editorial-three`, `editorial-four`, `marquee.ts`, `quote.ts`,
`signoff.ts`
- **Page layout**
([why-twenty/page.tsx](packages/twenty-website-new/src/app/why-twenty/page.tsx)):
- Section 1 → left content + crosshair on right
- Section 2 → right content + crosshair on left
- Section 3 → left content + crosshair on right
- Adds `Signoff` block with `LinkButton` "Get started" CTA
- **Quote 3D illustration** — `previewDistance` 6 → 4 and bigger
`StyledVisualMount` (added a one-line `oxlint-disable` for the
pre-existing `@ts-nocheck` that the diff surfaced)
- **Signoff** — keeps the GuideCrosshair behavior limited to Partners
(per-page config map remains in place)
Editorial is only consumed on the why-twenty page so the heading/body
changes don't affect any other page.
## Test plan
- [ ] Visit `/why-twenty` on desktop — verify the three editorials read
as left/right/left with crosshairs at section top edges
- [ ] Verify the Signoff CTA renders white "Get started" pill button on
dark background and links to `app.twenty.com/welcome`
- [ ] Verify mobile layout — crosshairs hidden, content left-aligned,
body stacks single column
- [ ] Lighthouse / no console errors
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We built Twenty for three reasons:
CRMs are too expensive, and users are trapped. Companies use locked-in customer data to hike prices. It shouldn't be that way.
A fresh start is required to build a better experience. We can learn from past mistakes and craft a cohesive experience inspired by new UX patterns from tools like Notion, Airtable or Linear.
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Personalize layouts with filters, sort, group by, kanban and table views
Customize your objects and fields
Create and manage permissions with custom roles
Automate workflow with triggers and actions
Emails, calendar events, files, and more
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