twenty/packages/twenty-docs/user-guide/workflows/how-tos/crm-automations/closed-won-automations.mdx

---
title: Closed Won Automations
description: Automate post-win activities when opportunities close.
---

When a deal closes, multiple things need to happen: update company status, notify team members, create onboarding tasks. Automate all of this with a single workflow.

## The Problem

When an opportunity moves to "Closed Won":
- Company type needs to change from "Prospect" to "Customer"
- Onboarding tasks need to be created
- Customer success team needs to be notified
- Sales rep needs confirmation

Doing this manually is time-consuming and error-prone.

## The Solution

Create a workflow that handles all post-win activities automatically.

## Complete Workflow Setup

### Step 1: Create the Workflow

1. Go to **Settings → Workflows**
2. Click **+ New Workflow**
3. Name it "Deal Won - Post-Win Automation"

### Step 2: Configure the Trigger

1. Select **Record is Updated**
2. Choose **Opportunities**
3. Under "Fields to monitor", select **Stage**

### Step 3: Add Stage Filter

1. Add **Filter** action
2. Condition: `{{trigger.object.stage}}` equals "Closed Won"

### Step 4: Update Company Type

1. Add **Update Record** action
2. Configure:

| Field | Value |
|-------|-------|
| **Object** | Companies |
| **Record** | `{{trigger.object.company.id}}` |
| **Type** | Customer |
| **First Deal Date** | `{{trigger.object.closedAt}}` |
| **Account Owner** | `{{trigger.object.owner.id}}` |

### Step 5: Create Onboarding Task

1. Add **Create Record** action
2. Configure:

| Field | Value |
|-------|-------|
| **Object** | Tasks |
| **Title** | `Onboarding: {{trigger.object.name}}` |
| **Assignee** | Customer Success team member |
| **Due Date** | 3 days from now |
| **Priority** | High |
| **Related Company** | `{{trigger.object.company.id}}` |
| **Related Opportunity** | `{{trigger.object.id}}` |
| **Description** | `New customer onboarding for {{trigger.object.company.name}}. Deal value: {{trigger.object.amount}}` |

### Step 6: Notify Customer Success

1. Add **Send Email** action
2. Configure:

| Field | Value |
|-------|-------|
| **To** | customer-success@yourcompany.com |
| **Subject** | `🎉 New Customer: {{trigger.object.company.name}}` |
| **Body** | See example below |

**Email body example**:
```
Hi CS Team,

We have a new customer!

Company: {{trigger.object.company.name}}
Deal: {{trigger.object.name}}
Value: {{trigger.object.amount}}
Sales Rep: {{trigger.object.owner.name}}
Close Date: {{trigger.object.closedAt}}

An onboarding task has been created automatically.

Let's give them a great start!
```

### Step 7: Confirm to Sales Rep

1. Add another **Send Email** action
2. Configure:

| Field | Value |
|-------|-------|
| **To** | `{{trigger.object.owner.email}}` |
| **Subject** | `✅ Deal Closed: {{trigger.object.name}}` |
| **Body** | Congratulations! Your deal has been processed. The customer success team has been notified and onboarding has begun. |

### Step 8: Test and Activate

1. Test by moving a test opportunity to "Closed Won"
2. Verify:
   - Company type changed to "Customer"
   - Onboarding task created
   - CS team received email
   - Sales rep received confirmation
3. Activate when ready

## Handling Closed Lost

Create a similar workflow for lost deals:

### Trigger
- Record is Updated (Opportunities, Stage = "Closed Lost")

### Actions
1. **Create Record**: Task for "Lost Deal Analysis"
2. **Update Record**: Add lost reason to company record
3. **Send Email**: Notify manager of lost deal

## Advanced: Multi-Step Onboarding

For complex onboarding, create multiple tasks:

```javascript
export const main = async (params) => {
  const tasks = [
    { title: "Welcome call", daysFromNow: 1, assignee: "CS" },
    { title: "Send onboarding materials", daysFromNow: 2, assignee: "CS" },
    { title: "Technical setup", daysFromNow: 5, assignee: "Support" },
    { title: "30-day check-in", daysFromNow: 30, assignee: "CS" }
  ];

  return { tasks };
};
```

Use **Iterator** to create each task from the array.

## Customization Ideas

### Keep your other tools up-to-date
- Create customer in billing system with an **HTTP Request**

### Conditional Actions
Use **Filter** actions to:
- Different onboarding for enterprise vs SMB
- Different assignees based on region
- Skip notifications for small deals

### Include Deal Details
Use **Code** action to format:
- Deal summary documents
- Handoff notes for CS team
- Custom onboarding checklists

## Related

- [Workflow Actions](/user-guide/workflows/capabilities/workflow-actions)
- [Send Emails from Workflows](/user-guide/workflows/capabilities/send-emails-from-workflows)