diff --git a/packages/twenty-apps/internal/twenty-partners/package.json b/packages/twenty-apps/internal/twenty-partners/package.json
index 93c2f18d26..2b3936b4c5 100644
--- a/packages/twenty-apps/internal/twenty-partners/package.json
+++ b/packages/twenty-apps/internal/twenty-partners/package.json
@@ -1,6 +1,6 @@
 {
   "name": "twenty-partners",
-  "version": "0.1.0",
+  "version": "0.3.1",
   "license": "MIT",
   "engines": {
     "node": "^24.5.0",
@@ -16,8 +16,13 @@
     "test": "vitest run",
     "test:watch": "vitest",
     "seed": "tsx src/scripts/seed.ts",
+    "seed:prod": "ENV_FILE=.env.prod tsx src/scripts/seed.ts",
+    "purge": "tsx src/scripts/purge-soft-deleted.ts",
+    "purge:prod": "ENV_FILE=.env.prod tsx src/scripts/purge-soft-deleted.ts",
     "import:dryrun": "tsx src/scripts/import-from-tft.ts",
-    "import:apply": "IMPORT_APPLY=1 tsx src/scripts/import-from-tft.ts"
+    "import:dryrun:prod": "ENV_FILE=.env.prod tsx src/scripts/import-from-tft.ts",
+    "import:apply": "IMPORT_APPLY=1 tsx src/scripts/import-from-tft.ts",
+    "import:apply:prod": "ENV_FILE=.env.prod IMPORT_APPLY=1 tsx src/scripts/import-from-tft.ts"
   },
   "dependencies": {
     "twenty-client-sdk": "2.4.0",
diff --git a/packages/twenty-apps/internal/twenty-partners/src/constants/universal-identifiers.ts b/packages/twenty-apps/internal/twenty-partners/src/constants/universal-identifiers.ts
index a5c5d00384..83d4d700cd 100644
--- a/packages/twenty-apps/internal/twenty-partners/src/constants/universal-identifiers.ts
+++ b/packages/twenty-apps/internal/twenty-partners/src/constants/universal-identifiers.ts
@@ -3,7 +3,7 @@ export const APP_DESCRIPTION = '';
 export const APPLICATION_UNIVERSAL_IDENTIFIER = 'e662fc1f-02c1-41ff-b8ba-c95a447b3965';
 export const DEFAULT_ROLE_UNIVERSAL_IDENTIFIER = 'ee18c3f3-ebe7-4c56-ad6d-aad555cc32db';
 export const PARTNER_OBJECT_UNIVERSAL_IDENTIFIER = '39101b39-1c16-4148-9e82-45dc271bb90d';
-export const PARTNER_QUOTE_OBJECT_UNIVERSAL_IDENTIFIER = '65172140-d377-41c1-a2ae-190e96fb79dd';
+export const PARTNER_CONTENT_OBJECT_UNIVERSAL_IDENTIFIER = '65172140-d377-41c1-a2ae-190e96fb79dd';
 export const ALL_PARTNERS_VIEW_UNIVERSAL_IDENTIFIER = '379b11d5-44d5-476b-ba7d-31d5f515c9b4';
 export const ALL_MATCHED_DEALS_VIEW_UNIVERSAL_IDENTIFIER = '7a34da39-a8e1-44c7-88b4-91ceaa064920';
 export const PARTNERS_NAV_UNIVERSAL_IDENTIFIER = '3fe15ab5-e38b-4914-af17-2270b210aeb2';
@@ -35,7 +35,7 @@ export const ALL_OPPORTUNITIES_NAV_UNIVERSAL_IDENTIFIER = '37944f52-cbe5-4814-a1
 // Partner views + nav (harmonization)
 export const PARTNER_APPLICATIONS_VIEW_UNIVERSAL_IDENTIFIER = 'b57a84ed-d7c1-420d-b0eb-348db0dac612';
 export const VALIDATED_PARTNERS_VIEW_UNIVERSAL_IDENTIFIER = '13cca6a7-b9f1-4103-b011-ea2e39430899';
-export const PARTNER_QUOTES_VIEW_UNIVERSAL_IDENTIFIER = 'd9db705c-795a-4a14-b891-6201149510b3';
+export const PARTNER_CONTENT_VIEW_UNIVERSAL_IDENTIFIER = 'd9db705c-795a-4a14-b891-6201149510b3';
 export const PARTNER_APPLICATIONS_NAV_UNIVERSAL_IDENTIFIER = '13e2334a-6b1e-4080-8c74-d11109990cc1';
 export const VALIDATED_PARTNERS_NAV_UNIVERSAL_IDENTIFIER = '6aed30c6-d80f-4ac6-aab0-db5bc59e5c4b';
-export const PARTNER_QUOTES_NAV_UNIVERSAL_IDENTIFIER = '3543723d-80c1-466a-ac35-86f7b284917b';
+export const PARTNER_CONTENT_NAV_UNIVERSAL_IDENTIFIER = '3543723d-80c1-466a-ac35-86f7b284917b';
diff --git a/packages/twenty-apps/internal/twenty-partners/src/fields/partner-content-customer-company.field.ts b/packages/twenty-apps/internal/twenty-partners/src/fields/partner-content-customer-company.field.ts
new file mode 100644
index 0000000000..4ccc08f96e
--- /dev/null
+++ b/packages/twenty-apps/internal/twenty-partners/src/fields/partner-content-customer-company.field.ts
@@ -0,0 +1,22 @@
+import { FieldType, OnDeleteAction, RelationType, STANDARD_OBJECT_UNIVERSAL_IDENTIFIERS, defineField } from 'twenty-sdk/define';
+
+import { PARTNER_CONTENT_OBJECT_UNIVERSAL_IDENTIFIER } from 'src/constants/universal-identifiers';
+
+export const PARTNER_CONTENT_CUSTOMER_COMPANY_FIELD_ID = 'd448f6be-533f-4c43-a70f-55dc361dcdd7';
+export const PARTNER_CONTENTS_ON_COMPANY_FIELD_ID = '941e7707-1b3d-47d4-b13a-45c6628c1b3d';
+
+export default defineField({
+  universalIdentifier: PARTNER_CONTENT_CUSTOMER_COMPANY_FIELD_ID,
+  objectUniversalIdentifier: PARTNER_CONTENT_OBJECT_UNIVERSAL_IDENTIFIER,
+  type: FieldType.RELATION,
+  name: 'customerCompany',
+  label: 'Customer Company',
+  isNullable: true,
+  relationTargetObjectMetadataUniversalIdentifier: STANDARD_OBJECT_UNIVERSAL_IDENTIFIERS.company.universalIdentifier,
+  relationTargetFieldMetadataUniversalIdentifier: PARTNER_CONTENTS_ON_COMPANY_FIELD_ID,
+  universalSettings: {
+    relationType: RelationType.MANY_TO_ONE,
+    onDelete: OnDeleteAction.SET_NULL,
+    joinColumnName: 'customerCompanyId',
+  },
+});
diff --git a/packages/twenty-apps/internal/twenty-partners/src/fields/partner-content-customer-person.field.ts b/packages/twenty-apps/internal/twenty-partners/src/fields/partner-content-customer-person.field.ts
new file mode 100644
index 0000000000..7570244bcb
--- /dev/null
+++ b/packages/twenty-apps/internal/twenty-partners/src/fields/partner-content-customer-person.field.ts
@@ -0,0 +1,22 @@
+import { FieldType, OnDeleteAction, RelationType, STANDARD_OBJECT_UNIVERSAL_IDENTIFIERS, defineField } from 'twenty-sdk/define';
+
+import { PARTNER_CONTENT_OBJECT_UNIVERSAL_IDENTIFIER } from 'src/constants/universal-identifiers';
+
+export const PARTNER_CONTENT_CUSTOMER_PERSON_FIELD_ID = 'f17547be-76aa-4231-bd1a-3f57bb1ae323';
+export const PARTNER_CONTENTS_ON_PERSON_FIELD_ID = 'fae42f4e-b054-4267-a761-81a6792f7c12';
+
+export default defineField({
+  universalIdentifier: PARTNER_CONTENT_CUSTOMER_PERSON_FIELD_ID,
+  objectUniversalIdentifier: PARTNER_CONTENT_OBJECT_UNIVERSAL_IDENTIFIER,
+  type: FieldType.RELATION,
+  name: 'customerPerson',
+  label: 'Customer Person',
+  isNullable: true,
+  relationTargetObjectMetadataUniversalIdentifier: STANDARD_OBJECT_UNIVERSAL_IDENTIFIERS.person.universalIdentifier,
+  relationTargetFieldMetadataUniversalIdentifier: PARTNER_CONTENTS_ON_PERSON_FIELD_ID,
+  universalSettings: {
+    relationType: RelationType.MANY_TO_ONE,
+    onDelete: OnDeleteAction.SET_NULL,
+    joinColumnName: 'customerPersonId',
+  },
+});
diff --git a/packages/twenty-apps/internal/twenty-partners/src/fields/partner-content-partner.field.ts b/packages/twenty-apps/internal/twenty-partners/src/fields/partner-content-partner.field.ts
new file mode 100644
index 0000000000..dab923e131
--- /dev/null
+++ b/packages/twenty-apps/internal/twenty-partners/src/fields/partner-content-partner.field.ts
@@ -0,0 +1,22 @@
+import { FieldType, OnDeleteAction, RelationType, defineField } from 'twenty-sdk/define';
+
+import { PARTNER_OBJECT_UNIVERSAL_IDENTIFIER, PARTNER_CONTENT_OBJECT_UNIVERSAL_IDENTIFIER } from 'src/constants/universal-identifiers';
+
+export const PARTNER_CONTENT_PARTNER_FIELD_ID = '1774738e-96a1-43e2-aca4-d3c7cc794c50';
+export const PARTNER_CONTENTS_ON_PARTNER_FIELD_ID = 'ac7995f1-7ccf-4607-827b-0788eeacaee0';
+
+export default defineField({
+  universalIdentifier: PARTNER_CONTENT_PARTNER_FIELD_ID,
+  objectUniversalIdentifier: PARTNER_CONTENT_OBJECT_UNIVERSAL_IDENTIFIER,
+  type: FieldType.RELATION,
+  name: 'partner',
+  label: 'Partner',
+  isNullable: true,
+  relationTargetObjectMetadataUniversalIdentifier: PARTNER_OBJECT_UNIVERSAL_IDENTIFIER,
+  relationTargetFieldMetadataUniversalIdentifier: PARTNER_CONTENTS_ON_PARTNER_FIELD_ID,
+  universalSettings: {
+    relationType: RelationType.MANY_TO_ONE,
+    onDelete: OnDeleteAction.SET_NULL,
+    joinColumnName: 'partnerId',
+  },
+});
diff --git a/packages/twenty-apps/internal/twenty-partners/src/fields/partner-contents-on-company.field.ts b/packages/twenty-apps/internal/twenty-partners/src/fields/partner-contents-on-company.field.ts
new file mode 100644
index 0000000000..4d8319e906
--- /dev/null
+++ b/packages/twenty-apps/internal/twenty-partners/src/fields/partner-contents-on-company.field.ts
@@ -0,0 +1,18 @@
+import { FieldType, RelationType, STANDARD_OBJECT_UNIVERSAL_IDENTIFIERS, defineField } from 'twenty-sdk/define';
+
+import { PARTNER_CONTENT_OBJECT_UNIVERSAL_IDENTIFIER } from 'src/constants/universal-identifiers';
+import { PARTNER_CONTENTS_ON_COMPANY_FIELD_ID, PARTNER_CONTENT_CUSTOMER_COMPANY_FIELD_ID } from './partner-content-customer-company.field';
+
+export default defineField({
+  universalIdentifier: PARTNER_CONTENTS_ON_COMPANY_FIELD_ID,
+  objectUniversalIdentifier: STANDARD_OBJECT_UNIVERSAL_IDENTIFIERS.company.universalIdentifier,
+  type: FieldType.RELATION,
+  name: 'partnerContents',
+  label: 'Partner Content',
+  isNullable: true,
+  relationTargetObjectMetadataUniversalIdentifier: PARTNER_CONTENT_OBJECT_UNIVERSAL_IDENTIFIER,
+  relationTargetFieldMetadataUniversalIdentifier: PARTNER_CONTENT_CUSTOMER_COMPANY_FIELD_ID,
+  universalSettings: {
+    relationType: RelationType.ONE_TO_MANY,
+  },
+});
diff --git a/packages/twenty-apps/internal/twenty-partners/src/fields/partner-contents-on-partner.field.ts b/packages/twenty-apps/internal/twenty-partners/src/fields/partner-contents-on-partner.field.ts
new file mode 100644
index 0000000000..6f84ded039
--- /dev/null
+++ b/packages/twenty-apps/internal/twenty-partners/src/fields/partner-contents-on-partner.field.ts
@@ -0,0 +1,18 @@
+import { FieldType, RelationType, defineField } from 'twenty-sdk/define';
+
+import { PARTNER_OBJECT_UNIVERSAL_IDENTIFIER, PARTNER_CONTENT_OBJECT_UNIVERSAL_IDENTIFIER } from 'src/constants/universal-identifiers';
+import { PARTNER_CONTENTS_ON_PARTNER_FIELD_ID, PARTNER_CONTENT_PARTNER_FIELD_ID } from './partner-content-partner.field';
+
+export default defineField({
+  universalIdentifier: PARTNER_CONTENTS_ON_PARTNER_FIELD_ID,
+  objectUniversalIdentifier: PARTNER_OBJECT_UNIVERSAL_IDENTIFIER,
+  type: FieldType.RELATION,
+  name: 'partnerContents',
+  label: 'Partner Content',
+  isNullable: true,
+  relationTargetObjectMetadataUniversalIdentifier: PARTNER_CONTENT_OBJECT_UNIVERSAL_IDENTIFIER,
+  relationTargetFieldMetadataUniversalIdentifier: PARTNER_CONTENT_PARTNER_FIELD_ID,
+  universalSettings: {
+    relationType: RelationType.ONE_TO_MANY,
+  },
+});
diff --git a/packages/twenty-apps/internal/twenty-partners/src/fields/partner-contents-on-person.field.ts b/packages/twenty-apps/internal/twenty-partners/src/fields/partner-contents-on-person.field.ts
new file mode 100644
index 0000000000..52c652cd9d
--- /dev/null
+++ b/packages/twenty-apps/internal/twenty-partners/src/fields/partner-contents-on-person.field.ts
@@ -0,0 +1,18 @@
+import { FieldType, RelationType, STANDARD_OBJECT_UNIVERSAL_IDENTIFIERS, defineField } from 'twenty-sdk/define';
+
+import { PARTNER_CONTENT_OBJECT_UNIVERSAL_IDENTIFIER } from 'src/constants/universal-identifiers';
+import { PARTNER_CONTENTS_ON_PERSON_FIELD_ID, PARTNER_CONTENT_CUSTOMER_PERSON_FIELD_ID } from './partner-content-customer-person.field';
+
+export default defineField({
+  universalIdentifier: PARTNER_CONTENTS_ON_PERSON_FIELD_ID,
+  objectUniversalIdentifier: STANDARD_OBJECT_UNIVERSAL_IDENTIFIERS.person.universalIdentifier,
+  type: FieldType.RELATION,
+  name: 'partnerContents',
+  label: 'Partner Content',
+  isNullable: true,
+  relationTargetObjectMetadataUniversalIdentifier: PARTNER_CONTENT_OBJECT_UNIVERSAL_IDENTIFIER,
+  relationTargetFieldMetadataUniversalIdentifier: PARTNER_CONTENT_CUSTOMER_PERSON_FIELD_ID,
+  universalSettings: {
+    relationType: RelationType.ONE_TO_MANY,
+  },
+});
diff --git a/packages/twenty-apps/internal/twenty-partners/src/fields/partner-quote-opportunity.field.ts b/packages/twenty-apps/internal/twenty-partners/src/fields/partner-quote-opportunity.field.ts
deleted file mode 100644
index ebb76ce893..0000000000
--- a/packages/twenty-apps/internal/twenty-partners/src/fields/partner-quote-opportunity.field.ts
+++ /dev/null
@@ -1,22 +0,0 @@
-import { FieldType, OnDeleteAction, RelationType, STANDARD_OBJECT_UNIVERSAL_IDENTIFIERS, defineField } from 'twenty-sdk/define';
-
-import { PARTNER_QUOTE_OBJECT_UNIVERSAL_IDENTIFIER } from 'src/constants/universal-identifiers';
-
-export const PARTNER_QUOTE_OPPORTUNITY_FIELD_ID = '36684f3e-f01a-4270-8f34-78966747dd64';
-export const PARTNER_QUOTES_ON_OPPORTUNITY_FIELD_ID = '4857f339-a051-4cdb-bd8a-6219b933d1ce';
-
-export default defineField({
-  universalIdentifier: PARTNER_QUOTE_OPPORTUNITY_FIELD_ID,
-  objectUniversalIdentifier: PARTNER_QUOTE_OBJECT_UNIVERSAL_IDENTIFIER,
-  type: FieldType.RELATION,
-  name: 'opportunity',
-  label: 'Opportunity',
-  isNullable: true,
-  relationTargetObjectMetadataUniversalIdentifier: STANDARD_OBJECT_UNIVERSAL_IDENTIFIERS.opportunity.universalIdentifier,
-  relationTargetFieldMetadataUniversalIdentifier: PARTNER_QUOTES_ON_OPPORTUNITY_FIELD_ID,
-  universalSettings: {
-    relationType: RelationType.MANY_TO_ONE,
-    onDelete: OnDeleteAction.SET_NULL,
-    joinColumnName: 'opportunityId',
-  },
-});
diff --git a/packages/twenty-apps/internal/twenty-partners/src/fields/partner-quote-partner.field.ts b/packages/twenty-apps/internal/twenty-partners/src/fields/partner-quote-partner.field.ts
deleted file mode 100644
index 5be6eaf4f8..0000000000
--- a/packages/twenty-apps/internal/twenty-partners/src/fields/partner-quote-partner.field.ts
+++ /dev/null
@@ -1,22 +0,0 @@
-import { FieldType, OnDeleteAction, RelationType, defineField } from 'twenty-sdk/define';
-
-import { PARTNER_OBJECT_UNIVERSAL_IDENTIFIER, PARTNER_QUOTE_OBJECT_UNIVERSAL_IDENTIFIER } from 'src/constants/universal-identifiers';
-
-export const PARTNER_QUOTE_PARTNER_FIELD_ID = '1774738e-96a1-43e2-aca4-d3c7cc794c50';
-export const PARTNER_QUOTES_ON_PARTNER_FIELD_ID = 'ac7995f1-7ccf-4607-827b-0788eeacaee0';
-
-export default defineField({
-  universalIdentifier: PARTNER_QUOTE_PARTNER_FIELD_ID,
-  objectUniversalIdentifier: PARTNER_QUOTE_OBJECT_UNIVERSAL_IDENTIFIER,
-  type: FieldType.RELATION,
-  name: 'partner',
-  label: 'Partner',
-  isNullable: true,
-  relationTargetObjectMetadataUniversalIdentifier: PARTNER_OBJECT_UNIVERSAL_IDENTIFIER,
-  relationTargetFieldMetadataUniversalIdentifier: PARTNER_QUOTES_ON_PARTNER_FIELD_ID,
-  universalSettings: {
-    relationType: RelationType.MANY_TO_ONE,
-    onDelete: OnDeleteAction.SET_NULL,
-    joinColumnName: 'partnerId',
-  },
-});
diff --git a/packages/twenty-apps/internal/twenty-partners/src/fields/partner-quotes-on-opportunity.field.ts b/packages/twenty-apps/internal/twenty-partners/src/fields/partner-quotes-on-opportunity.field.ts
deleted file mode 100644
index 7fca6961cd..0000000000
--- a/packages/twenty-apps/internal/twenty-partners/src/fields/partner-quotes-on-opportunity.field.ts
+++ /dev/null
@@ -1,18 +0,0 @@
-import { FieldType, RelationType, STANDARD_OBJECT_UNIVERSAL_IDENTIFIERS, defineField } from 'twenty-sdk/define';
-
-import { PARTNER_QUOTE_OBJECT_UNIVERSAL_IDENTIFIER } from 'src/constants/universal-identifiers';
-import { PARTNER_QUOTES_ON_OPPORTUNITY_FIELD_ID, PARTNER_QUOTE_OPPORTUNITY_FIELD_ID } from './partner-quote-opportunity.field';
-
-export default defineField({
-  universalIdentifier: PARTNER_QUOTES_ON_OPPORTUNITY_FIELD_ID,
-  objectUniversalIdentifier: STANDARD_OBJECT_UNIVERSAL_IDENTIFIERS.opportunity.universalIdentifier,
-  type: FieldType.RELATION,
-  name: 'partnerQuotes',
-  label: 'Partner Quotes',
-  isNullable: true,
-  relationTargetObjectMetadataUniversalIdentifier: PARTNER_QUOTE_OBJECT_UNIVERSAL_IDENTIFIER,
-  relationTargetFieldMetadataUniversalIdentifier: PARTNER_QUOTE_OPPORTUNITY_FIELD_ID,
-  universalSettings: {
-    relationType: RelationType.ONE_TO_MANY,
-  },
-});
diff --git a/packages/twenty-apps/internal/twenty-partners/src/fields/partner-quotes-on-partner.field.ts b/packages/twenty-apps/internal/twenty-partners/src/fields/partner-quotes-on-partner.field.ts
deleted file mode 100644
index afcf1f3386..0000000000
--- a/packages/twenty-apps/internal/twenty-partners/src/fields/partner-quotes-on-partner.field.ts
+++ /dev/null
@@ -1,18 +0,0 @@
-import { FieldType, RelationType, defineField } from 'twenty-sdk/define';
-
-import { PARTNER_OBJECT_UNIVERSAL_IDENTIFIER, PARTNER_QUOTE_OBJECT_UNIVERSAL_IDENTIFIER } from 'src/constants/universal-identifiers';
-import { PARTNER_QUOTES_ON_PARTNER_FIELD_ID, PARTNER_QUOTE_PARTNER_FIELD_ID } from './partner-quote-partner.field';
-
-export default defineField({
-  universalIdentifier: PARTNER_QUOTES_ON_PARTNER_FIELD_ID,
-  objectUniversalIdentifier: PARTNER_OBJECT_UNIVERSAL_IDENTIFIER,
-  type: FieldType.RELATION,
-  name: 'partnerQuotes',
-  label: 'Partner Quotes',
-  isNullable: true,
-  relationTargetObjectMetadataUniversalIdentifier: PARTNER_QUOTE_OBJECT_UNIVERSAL_IDENTIFIER,
-  relationTargetFieldMetadataUniversalIdentifier: PARTNER_QUOTE_PARTNER_FIELD_ID,
-  universalSettings: {
-    relationType: RelationType.ONE_TO_MANY,
-  },
-});
diff --git a/packages/twenty-apps/internal/twenty-partners/src/navigation-menu-items/partner-quotes.navigation-menu-item.ts b/packages/twenty-apps/internal/twenty-partners/src/navigation-menu-items/partner-content.navigation-menu-item.ts
similarity index 55%
rename from packages/twenty-apps/internal/twenty-partners/src/navigation-menu-items/partner-quotes.navigation-menu-item.ts
rename to packages/twenty-apps/internal/twenty-partners/src/navigation-menu-items/partner-content.navigation-menu-item.ts
index 187ead55f6..f2f9705383 100644
--- a/packages/twenty-apps/internal/twenty-partners/src/navigation-menu-items/partner-quotes.navigation-menu-item.ts
+++ b/packages/twenty-apps/internal/twenty-partners/src/navigation-menu-items/partner-content.navigation-menu-item.ts
@@ -1,15 +1,15 @@
 import { NavigationMenuItemType, defineNavigationMenuItem } from 'twenty-sdk/define';
 
 import {
-  PARTNER_QUOTES_NAV_UNIVERSAL_IDENTIFIER,
-  PARTNER_QUOTES_VIEW_UNIVERSAL_IDENTIFIER,
+  PARTNER_CONTENT_NAV_UNIVERSAL_IDENTIFIER,
+  PARTNER_CONTENT_VIEW_UNIVERSAL_IDENTIFIER,
 } from 'src/constants/universal-identifiers';
 
 export default defineNavigationMenuItem({
-  universalIdentifier: PARTNER_QUOTES_NAV_UNIVERSAL_IDENTIFIER,
+  universalIdentifier: PARTNER_CONTENT_NAV_UNIVERSAL_IDENTIFIER,
   type: NavigationMenuItemType.VIEW,
-  icon: 'IconFileDollar',
+  icon: 'IconQuote',
   position: 3,
   folderUniversalIdentifier: '857be3b5-82c6-45f7-b546-e20a8a97be8d',
-  viewUniversalIdentifier: PARTNER_QUOTES_VIEW_UNIVERSAL_IDENTIFIER,
+  viewUniversalIdentifier: PARTNER_CONTENT_VIEW_UNIVERSAL_IDENTIFIER,
 });
diff --git a/packages/twenty-apps/internal/twenty-partners/src/objects/partner-quote.object.ts b/packages/twenty-apps/internal/twenty-partners/src/objects/partner-content.object.ts
similarity index 54%
rename from packages/twenty-apps/internal/twenty-partners/src/objects/partner-quote.object.ts
rename to packages/twenty-apps/internal/twenty-partners/src/objects/partner-content.object.ts
index 7fa789948f..d18f54051a 100644
--- a/packages/twenty-apps/internal/twenty-partners/src/objects/partner-quote.object.ts
+++ b/packages/twenty-apps/internal/twenty-partners/src/objects/partner-content.object.ts
@@ -1,15 +1,15 @@
 import { FieldType, defineObject } from 'twenty-sdk/define';
 
-import { PARTNER_QUOTE_OBJECT_UNIVERSAL_IDENTIFIER } from 'src/constants/universal-identifiers';
+import { PARTNER_CONTENT_OBJECT_UNIVERSAL_IDENTIFIER } from 'src/constants/universal-identifiers';
 
 export default defineObject({
-  universalIdentifier: PARTNER_QUOTE_OBJECT_UNIVERSAL_IDENTIFIER,
-  nameSingular: 'partnerQuote',
-  namePlural: 'partnerQuotes',
-  labelSingular: 'Partner Quote',
-  labelPlural: 'Partner Quotes',
-  description: 'A quote a partner submitted for a customer deal',
-  icon: 'IconFileDollar',
+  universalIdentifier: PARTNER_CONTENT_OBJECT_UNIVERSAL_IDENTIFIER,
+  nameSingular: 'partnerContent',
+  namePlural: 'partnerContents',
+  labelSingular: 'Partner Content',
+  labelPlural: 'Partner Content',
+  description: 'Marketing content involving a partner: quotes, case studies, logos',
+  icon: 'IconQuote',
   isSearchable: true,
   labelIdentifierFieldMetadataUniversalIdentifier: '9e688624-83d2-4715-8b18-80492a6de2b6',
   fields: [
@@ -21,6 +21,20 @@ export default defineObject({
       icon: 'IconTag',
       defaultValue: "''",
     },
+    {
+      universalIdentifier: '1d926e6e-6ac1-4d60-ab3d-a73114005692',
+      type: FieldType.MULTI_SELECT,
+      name: 'contentType',
+      label: 'Content Type',
+      icon: 'IconCategory',
+      isNullable: true,
+      options: [
+        { id: '07f85e5b-0d70-416b-9884-256e469ed532', value: 'CUSTOMER_QUOTE', label: 'Customer quote', position: 0, color: 'blue' },
+        { id: '108b2358-d04d-4fdc-83df-a5978d39f66f', value: 'CASE_STUDY', label: 'Case study', position: 1, color: 'green' },
+        { id: 'eb45f371-f93c-4c45-9c8a-f29e1a58b7e4', value: 'PARTNER_QUOTE', label: 'Partner quote', position: 2, color: 'orange' },
+        { id: '3356c8a0-41cd-47c3-a293-5862138abc1a', value: 'LOGO', label: 'Logo', position: 3, color: 'purple' },
+      ],
+    },
     {
       universalIdentifier: 'a0fe09c4-c1f4-4b96-93c6-d7ec38f1166a',
       type: FieldType.SELECT,
@@ -45,21 +59,21 @@ export default defineObject({
       isNullable: true,
     },
     {
-      universalIdentifier: '2cbe67e3-24ec-421b-bab5-50f3306c2391',
-      type: FieldType.CURRENCY,
-      name: 'amount',
-      label: 'Amount',
-      icon: 'IconCoin',
+      universalIdentifier: 'da7e9094-e2c3-47d3-924f-a1d4d3c717ed',
+      type: FieldType.LINKS,
+      name: 'interview',
+      label: 'Interview',
+      icon: 'IconMicrophone',
       isNullable: true,
     },
     {
       universalIdentifier: 'f303369e-288c-4a48-9920-c1de0ad9a159',
       type: FieldType.FILES,
-      name: 'quoteFile',
-      label: 'Quote File',
+      name: 'documents',
+      label: 'Documents',
       icon: 'IconPaperclip',
       isNullable: true,
-      universalSettings: { maxNumberOfValues: 1 },
+      universalSettings: { maxNumberOfValues: 10 },
     },
   ],
 });
diff --git a/packages/twenty-apps/internal/twenty-partners/src/scripts/import-from-tft.ts b/packages/twenty-apps/internal/twenty-partners/src/scripts/import-from-tft.ts
index f60cc9c7ac..234e6baced 100644
--- a/packages/twenty-apps/internal/twenty-partners/src/scripts/import-from-tft.ts
+++ b/packages/twenty-apps/internal/twenty-partners/src/scripts/import-from-tft.ts
@@ -23,7 +23,7 @@
 //   tsx src/scripts/import-from-tft.ts
 
 import { config } from 'dotenv';
-config({ path: '.env.local' });
+config({ path: process.env.ENV_FILE ?? '.env.local' });
 
 import { CoreApiClient } from 'twenty-client-sdk/core';
 
@@ -76,6 +76,17 @@ const PARTNER_STAGE_TO_VALIDATION: Record<string, string> = {
   REJECTED: 'REJECTED',
 };
 
+// TFT person.partnerTimezone -> our Partner.region (MULTI_SELECT). TFT's value is a
+// coarse timezone band, not a geography, so each maps to every region it plausibly
+// covers. OTHER carries no signal -> no region. Region stays empty if unmapped.
+const TIMEZONE_TO_REGION: Record<string, string[]> = {
+  AMERICAS: ['US', 'LATAM'],
+  EMEA: ['EUROPE', 'MENA', 'AFRICA'],
+  WEST_ASIA: ['MENA', 'APAC'],
+  EAST_ASIA_OCEANIA: ['APAC'],
+  OTHER: [],
+};
+
 // Local SELECT option sets, for preflight coverage checks (a TFT value not in
 // these would fail a real write). Keep in sync with src/objects + src/fields.
 const LOCAL_OPTIONS: Record<string, Set<string>> = {
@@ -101,6 +112,30 @@ const edges = (result: any, key: string): any[] =>
 const uniq = (values: (string | undefined | null)[]): string[] =>
   [...new Set(values.filter((v): v is string => !!v))];
 
+// Normalize a domain for dedup. Twenty's company domain is a unique key but is
+// stored with an https:// prefix, while TFT values vary, so compare on a canonical
+// form (no protocol, no www, no trailing slash, lowercased).
+const normDomain = (d?: string | null): string | undefined =>
+  d
+    ? d.trim().toLowerCase().replace(/^https?:\/\//, '').replace(/^www\./, '').replace(/\/+$/, '') || undefined
+    : undefined;
+
+// Distinct non-empty values across rows, for the preflight report. Flattens array
+// fields (e.g. partnerScope, typeCustom) and stringifies, so scalar and
+// multi-select fields share one path. Derived from the already-fetched source
+// rows — no per-loop bookkeeping needed.
+const distinct = <TRow>(rows: TRow[], pick: (row: TRow) => unknown): string[] =>
+  [
+    ...new Set(
+      rows.flatMap((row) => {
+        const value = pick(row);
+        return Array.isArray(value) ? value : value != null ? [value] : [];
+      }),
+    ),
+  ]
+    .map(String)
+    .sort();
+
 async function main() {
   console.log(`[import] mode: ${APPLY ? 'APPLY (writing to local)' : 'DRY-RUN (no writes)'}`);
   const local = new CoreApiClient({
@@ -114,26 +149,10 @@ async function main() {
     if (APPLY && writes++ > 0) await new Promise((r) => setTimeout(r, 750));
   };
 
-  // Distinct TFT values seen, for the preflight coverage report.
-  const seen: Record<string, Set<string>> = {
-    partnerStage: new Set(),
-    partnerTier: new Set(),
-    partnerScope: new Set(),
-    typeOfTeam: new Set(),
-    oppStage: new Set(),
-    hostingType: new Set(),
-    subscriptionType: new Set(),
-    subscriptionFrequency: new Set(),
-    quoteStatus: new Set(),
-    typeCustom: new Set(),
-  };
-  const note = (bucket: string, value?: string | null) => {
-    if (value) seen[bucket].add(value);
-  };
-
   // ---------------------------------------------------------------------
   // 1. Read all three TFT datasets (raw fetch; not rate-limited by local).
   // ---------------------------------------------------------------------
+  console.log('[import] fetching TFT people...');
   const tftPeople = edges(
     await tftQuery(`query {
       people(first: 500, filter: { partnerStage: { in: ["APPLICATION","POTENTIAL_PARTNER","PARTNER","FORMER_PARTNER","REJECTED"] } }) {
@@ -143,7 +162,7 @@ async function main() {
           emails { primaryEmail }
           city jobTitle
           linkedinLink { primaryLinkUrl }
-          partnerStage partnerTier partnerScope partnerTypeOfTeam partnerIsAvailable partnerSkills
+          partnerStage partnerTier partnerScope partnerTypeOfTeam partnerTimezone partnerIsAvailable partnerSkills
           partnerBudgetMinimum { amountMicros currencyCode }
           partnerBudgetAverage { amountMicros currencyCode }
           company { id name domainName { primaryLinkUrl } }
@@ -152,7 +171,8 @@ async function main() {
     }`),
     'people',
   );
-  const tftOpps = edges(
+  console.log('[import] fetching TFT opportunities...');
+  const tftOppsAll = edges(
     await tftQuery(`query {
       opportunities(first: 500) {
         edges { node {
@@ -166,16 +186,32 @@ async function main() {
     }`),
     'opportunities',
   );
+  // Only import opportunities linked to a partner. The rest is TFT's general sales
+  // pipeline (mostly LOST/IDENTIFIED) — noise for a partners app. Every partner
+  // stage (INTRODUCED/WORKING) only ever appears on partner-linked opps anyway.
+  const tftOpps = tftOppsAll.filter((o: any) => o.partner?.id);
+  console.log(`[import] opportunities: ${tftOpps.length} partner-linked of ${tftOppsAll.length} total (skipping ${tftOppsAll.length - tftOpps.length} unlinked)`);
+  console.log('[import] fetching TFT partner content...');
   const tftContent = edges(
     await tftQuery(`query {
       customerContents(first: 500) {
-        edges { node { id name status approvalDate typeCustom partnerPerson { id } } }
+        edges { node {
+          id name status approvalDate typeCustom
+          interview { primaryLinkUrl }
+          partnerPerson { id }
+          customerCompany { id name domainName { primaryLinkUrl } }
+          customerPerson { id }
+        } }
       }
     }`),
     'customerContents',
   );
-  const quotes = tftContent.filter((c: any) => Array.isArray(c.typeCustom) && c.typeCustom.includes('PARTNER_QUOTE'));
-  console.log(`[import] TFT: ${tftPeople.length} partner-people, ${tftOpps.length} opportunities, ${quotes.length} partner quotes`);
+  // Import all content TYPES (quotes, case studies, logos) but only records that
+  // involve a partner. Customer-only content (no partnerPerson) is noise for the
+  // partners app; a partner-linked case study/quote should show on the partner.
+  const contentRecords = tftContent.filter((c: any) => c.partnerPerson?.id);
+  console.log(`[import] TFT: ${tftPeople.length} partner-people, ${tftOpps.length} opportunities, ${tftContent.length} content records`);
+  console.log(`[import] partner content: ${contentRecords.length} partner-linked of ${tftContent.length} total (skipping ${tftContent.length - contentRecords.length} customer-only)`);
 
   const personSlug = (p: any): string =>
     slugify([p.name?.firstName, p.name?.lastName].filter(Boolean).join(' ').trim() || 'Unknown partner') || p.id;
@@ -183,6 +219,7 @@ async function main() {
   // ---------------------------------------------------------------------
   // 2. Batched existence lookups against local (one `in` query per object).
   // ---------------------------------------------------------------------
+  console.log('[import] checking existing records in target workspace...');
   const partnerSlugs = uniq(tftPeople.map(personSlug));
   const partnerIdBySlug = new Map<string, string>(
     partnerSlugs.length
@@ -195,17 +232,33 @@ async function main() {
       : [],
   );
 
-  const companyNames = uniq([...tftPeople.map((p: any) => p.company?.name), ...tftOpps.map((o: any) => o.company?.name)]);
-  const companyIdByName = new Map<string, string>(
-    companyNames.length
-      ? edges(
-          await local.query({
-            companies: { __args: { filter: { name: { in: companyNames } }, first: 500 }, edges: { node: { id: true, name: true } } },
-          } as any),
-          'companies',
-        ).map((n: any) => [n.name, n.id])
-      : [],
-  );
+  // Fetch existing companies and index by BOTH name and normalized domain. Twenty
+  // enforces uniqueness on domain, so dedup must be domain-aware: the same company
+  // can arrive under different names (e.g. "Acme" vs "acme.com") across TFT people,
+  // opps and content, and creating a second one collides on the domain constraint.
+  // Page through ALL companies (not just the first 500): these dedupe maps must
+  // be complete, or upsertCompany would create domain-colliding duplicates for
+  // companies that live beyond the first page in a larger workspace.
+  const existingCompanies: any[] = [];
+  let companiesCursor: string | undefined;
+  for (;;) {
+    const page: any = await local.query({
+      companies: {
+        __args: { filter: {}, first: 200, ...(companiesCursor ? { after: companiesCursor } : {}) },
+        edges: { node: { id: true, name: true, domainName: { primaryLinkUrl: true } } },
+        pageInfo: { hasNextPage: true, endCursor: true },
+      },
+    } as any);
+    existingCompanies.push(...edges(page, 'companies'));
+    if (!page?.companies?.pageInfo?.hasNextPage) break;
+    companiesCursor = page.companies.pageInfo.endCursor;
+  }
+  const companyIdByName = new Map<string, string>(existingCompanies.map((n: any) => [n.name, n.id]));
+  const companyIdByDomain = new Map<string, string>();
+  for (const c of existingCompanies) {
+    const nd = normDomain(c.domainName?.primaryLinkUrl);
+    if (nd && !companyIdByDomain.has(nd)) companyIdByDomain.set(nd, c.id);
+  }
 
   const oppTftIds = uniq(tftOpps.filter((o: any) => o.name).map((o: any) => o.id));
   const oppIdByTftId = new Map<string, string>(
@@ -219,14 +272,18 @@ async function main() {
       : [],
   );
 
-  const quoteNames = uniq(quotes.map((q: any) => q.name || 'Partner quote'));
-  const quoteIdByName = new Map<string, string>(
-    quoteNames.length
+  // Unnamed content upserts by name, so a constant fallback would make every
+  // unnamed record collide on one key (collapsing them on re-run). Key the
+  // fallback on the TFT id so each unnamed record stays distinct.
+  const contentName = (c: any): string => c.name || `Partner content ${c.id}`;
+  const contentNames = uniq(contentRecords.map(contentName));
+  const contentIdByName = new Map<string, string>(
+    contentNames.length
       ? edges(
           await local.query({
-            partnerQuotes: { __args: { filter: { name: { in: quoteNames } }, first: 500 }, edges: { node: { id: true, name: true } } },
+            partnerContents: { __args: { filter: { name: { in: contentNames } }, first: 500 }, edges: { node: { id: true, name: true } } },
           } as any),
-          'partnerQuotes',
+          'partnerContents',
         ).map((n: any) => [n.name, n.id])
       : [],
   );
@@ -238,43 +295,102 @@ async function main() {
   const upsertCompany = async (name?: string, domain?: string): Promise<string | undefined> => {
     if (!name) return undefined;
     if (companyIdByName.has(name)) return companyIdByName.get(name);
+    const nd = normDomain(domain);
+    // Same company under a different name but same domain — reuse it.
+    if (nd && companyIdByDomain.has(nd)) {
+      const existingId = companyIdByDomain.get(nd) as string;
+      companyIdByName.set(name, existingId);
+      return existingId;
+    }
     let id = `dry:company:${name}`;
     if (APPLY) {
       await pace();
-      const created: any = await local.mutation({
-        createCompany: {
-          __args: { data: { name, ...(domain ? { domainName: { primaryLinkUrl: domain } } : {}) } },
-          id: true,
-        },
-      } as any);
-      id = created.createCompany.id;
+      try {
+        const created: any = await local.mutation({
+          createCompany: {
+            __args: { data: { name, ...(domain ? { domainName: { primaryLinkUrl: domain } } : {}) } },
+            id: true,
+          },
+        } as any);
+        id = created.createCompany.id;
+      } catch (err) {
+        // Fallback: createCompany failed, almost certainly because the domain
+        // already exists (Twenty enforces a unique domain) on a company we
+        // didn't index. Re-find it and reuse instead of failing the import.
+        // `ilike` is a substring match — and the stored value carries an
+        // https:// prefix so we can't `eq` the normalized form — so it can
+        // return the wrong company ("acme.com" also matches "notacme.com" or
+        // "acme.com.br"). Confirm an exact normalized-domain match before reuse.
+        if (!nd) throw err;
+        await pace();
+        const candidates = edges(
+          await local.query({
+            companies: { __args: { filter: { domainName: { primaryLinkUrl: { ilike: `%${nd}%` } } }, first: 20 }, edges: { node: { id: true, domainName: { primaryLinkUrl: true } } } },
+          } as any),
+          'companies',
+        );
+        const match = candidates.find((c: any) => normDomain(c.domainName?.primaryLinkUrl) === nd);
+        if (!match?.id) throw err;
+        id = match.id;
+        console.log(`[import] company "${name}" reused existing by domain ${nd}`);
+      }
     }
     companyIdByName.set(name, id);
+    if (nd) companyIdByDomain.set(nd, id);
     return id;
   };
 
   const budgetCurrency = (amount: any) =>
     amount?.amountMicros != null ? { amountMicros: amount.amountMicros, currencyCode: amount.currencyCode ?? 'USD' } : undefined;
 
+  // Generic create/update dispatch shared by partners, opportunities and content.
+  // Owns pacing + APPLY-gating + the create-vs-update branch, so each loop below
+  // only builds its `data`. genql keys a mutation by the object name, so the
+  // create<Object>/update<Object> names are derived from one argument. Companies
+  // keep their own upsert (above) because of the domain-collision fallback.
+  // Returns the row id: the real id on APPLY, a synthetic dry id otherwise so the
+  // relation mapping in dry-run still resolves to a stable placeholder.
+  const upsert = async (
+    object: 'Partner' | 'Opportunity' | 'PartnerContent',
+    existingId: string | undefined,
+    data: Record<string, unknown>,
+    dryKey: string,
+  ): Promise<string> => {
+    if (!APPLY) return existingId ?? `dry:${object}:${dryKey}`;
+    await pace();
+    if (existingId) {
+      await local.mutation({ [`update${object}`]: { __args: { id: existingId, data }, id: true } } as any);
+      return existingId;
+    }
+    const created: any = await local.mutation({ [`create${object}`]: { __args: { data }, id: true } } as any);
+    return created[`create${object}`].id;
+  };
+
   // -- Partners (upsert by slug) --
+  console.log(`[import] upserting ${tftPeople.length} partners...`);
   const localPartnerIdByTftPersonId = new Map<string, string>();
   let partnersCreated = 0;
   let partnersUpdated = 0;
+  let partnersDone = 0;
   for (const p of tftPeople) {
-    note('partnerStage', p.partnerStage);
-    note('partnerTier', p.partnerTier);
-    (Array.isArray(p.partnerScope) ? p.partnerScope : []).forEach((s: string) => note('partnerScope', s));
-    note('typeOfTeam', p.partnerTypeOfTeam);
-
     const slug = personSlug(p);
     const companyId = await upsertCompany(p.company?.name, p.company?.domainName?.primaryLinkUrl);
+    // Timezone band -> geographic region(s). Unmapped/OTHER -> no region.
+    const region = TIMEZONE_TO_REGION[p.partnerTimezone] ?? [];
+    // A partner scoped for hosting is, by definition, a self-host expert.
+    const scope = Array.isArray(p.partnerScope) ? p.partnerScope : [];
+    const deploymentExpertise = scope.includes('HOSTING_ENVIRONMENT') ? ['SELF_HOST'] : [];
     const data: Record<string, unknown> = {
       name: [p.name?.firstName, p.name?.lastName].filter(Boolean).join(' ').trim() || 'Unknown partner',
       slug,
       validationStage: PARTNER_STAGE_TO_VALIDATION[p.partnerStage] ?? 'APPLICATION',
       availability: p.partnerIsAvailable ? 'AVAILABLE' : 'UNAVAILABLE',
+      // TFT has no language data; default everyone to English.
+      languagesSpoken: ['ENGLISH'],
       ...(p.partnerTier ? { partnerTier: p.partnerTier } : {}),
-      ...(Array.isArray(p.partnerScope) && p.partnerScope.length ? { partnerScope: p.partnerScope } : {}),
+      ...(scope.length ? { partnerScope: scope } : {}),
+      ...(region.length ? { region } : {}),
+      ...(deploymentExpertise.length ? { deploymentExpertise } : {}),
       ...(p.partnerTypeOfTeam ? { typeOfTeam: p.partnerTypeOfTeam } : {}),
       ...(Array.isArray(p.partnerSkills) && p.partnerSkills.length ? { skills: p.partnerSkills } : {}),
       ...(p.city ? { city: p.city } : {}),
@@ -284,39 +400,29 @@ async function main() {
       ...(companyId && APPLY ? { companyId } : {}),
     };
 
-    let partnerId = partnerIdBySlug.get(slug);
-    if (partnerId) {
-      if (APPLY) {
-        await pace();
-        await local.mutation({ updatePartner: { __args: { id: partnerId, data }, id: true } } as any);
-      }
+    const existingId = partnerIdBySlug.get(slug);
+    const partnerId = await upsert('Partner', existingId, data, slug);
+    if (existingId) {
       partnersUpdated++;
     } else {
-      if (APPLY) {
-        await pace();
-        const created: any = await local.mutation({ createPartner: { __args: { data }, id: true } } as any);
-        partnerId = created.createPartner.id;
-      } else {
-        partnerId = `dry:partner:${slug}`;
-      }
-      partnerIdBySlug.set(slug, partnerId as string);
+      partnerIdBySlug.set(slug, partnerId);
       partnersCreated++;
     }
-    localPartnerIdByTftPersonId.set(p.id, partnerId as string);
+    localPartnerIdByTftPersonId.set(p.id, partnerId);
+    partnersDone++;
+    if (partnersDone % 10 === 0 || partnersDone === tftPeople.length)
+      console.log(`[import] partners ${partnersDone}/${tftPeople.length} (created=${partnersCreated} updated=${partnersUpdated})`);
   }
-  console.log(`[import] partners created=${partnersCreated} updated=${partnersUpdated}`);
+  console.log(`[import] partners done: created=${partnersCreated} updated=${partnersUpdated}`);
 
   // -- Opportunities (upsert by tftOpportunityId) --
+  console.log(`[import] upserting ${tftOpps.length} opportunities...`);
   let oppsCreated = 0;
   let oppsUpdated = 0;
   let oppsPartnerLinked = 0;
+  let oppsDone = 0;
   for (const o of tftOpps) {
     if (!o.name) continue;
-    note('oppStage', o.stage);
-    note('hostingType', o.hostingType);
-    note('subscriptionType', o.subscriptionType);
-    note('subscriptionFrequency', o.subscriptionFrequence);
-
     const companyId = await upsertCompany(o.company?.name, o.company?.domainName?.primaryLinkUrl);
     const partnerId = o.partner?.id ? localPartnerIdByTftPersonId.get(o.partner.id) : undefined;
     if (partnerId) oppsPartnerLinked++;
@@ -338,58 +444,44 @@ async function main() {
     };
 
     const existingId = oppIdByTftId.get(o.id);
-    if (existingId) {
-      if (APPLY) {
-        await pace();
-        await local.mutation({ updateOpportunity: { __args: { id: existingId, data }, id: true } } as any);
-      }
-      oppsUpdated++;
-    } else {
-      if (APPLY) {
-        await pace();
-        await local.mutation({ createOpportunity: { __args: { data }, id: true } } as any);
-      }
-      oppsCreated++;
-    }
+    await upsert('Opportunity', existingId, data, o.id);
+    if (existingId) oppsUpdated++;
+    else oppsCreated++;
+    oppsDone++;
+    if (oppsDone % 20 === 0 || oppsDone === tftOpps.length)
+      console.log(`[import] opportunities ${oppsDone}/${tftOpps.length} (created=${oppsCreated} updated=${oppsUpdated})`);
   }
-  console.log(`[import] opportunities created=${oppsCreated} updated=${oppsUpdated} (partner-linked=${oppsPartnerLinked})`);
+  console.log(`[import] opportunities done: created=${oppsCreated} updated=${oppsUpdated} (partner-linked=${oppsPartnerLinked})`);
 
-  // -- Partner quotes (upsert by name) --
-  let quotesCreated = 0;
-  let quotesUpdated = 0;
-  tftContent.forEach((c: any) => (Array.isArray(c.typeCustom) ? c.typeCustom : []).forEach((t: string) => note('typeCustom', t)));
-  for (const q of quotes) {
-    note('quoteStatus', q.status);
-    const name = q.name || 'Partner quote';
-    const partnerId = q.partnerPerson?.id ? localPartnerIdByTftPersonId.get(q.partnerPerson.id) : undefined;
+  // -- Partner content (upsert by name) --
+  console.log(`[import] upserting ${contentRecords.length} content records...`);
+  let contentCreated = 0;
+  let contentUpdated = 0;
+  for (const c of contentRecords) {
+    const name = contentName(c);
+    const partnerId = c.partnerPerson?.id ? localPartnerIdByTftPersonId.get(c.partnerPerson.id) : undefined;
+    const customerCompanyId = await upsertCompany(c.customerCompany?.name, c.customerCompany?.domainName?.primaryLinkUrl);
     const data: Record<string, unknown> = {
       name,
-      ...(q.status ? { status: q.status } : {}),
-      ...(q.approvalDate ? { approvalDate: q.approvalDate } : {}),
+      ...(Array.isArray(c.typeCustom) && c.typeCustom.length ? { contentType: c.typeCustom } : {}),
+      ...(c.status ? { status: c.status } : {}),
+      ...(c.approvalDate ? { approvalDate: c.approvalDate } : {}),
+      ...(c.interview?.primaryLinkUrl ? { interview: { primaryLinkUrl: c.interview.primaryLinkUrl } } : {}),
       ...(partnerId && APPLY ? { partnerId } : {}),
+      ...(customerCompanyId && APPLY ? { customerCompanyId } : {}),
     };
-    const existingId = quoteIdByName.get(name);
-    if (existingId) {
-      if (APPLY) {
-        await pace();
-        await local.mutation({ updatePartnerQuote: { __args: { id: existingId, data }, id: true } } as any);
-      }
-      quotesUpdated++;
-    } else {
-      if (APPLY) {
-        await pace();
-        await local.mutation({ createPartnerQuote: { __args: { data }, id: true } } as any);
-      }
-      quotesCreated++;
-    }
+    const existingId = contentIdByName.get(name);
+    await upsert('PartnerContent', existingId, data, name);
+    if (existingId) contentUpdated++;
+    else contentCreated++;
   }
-  console.log(`[import] partner quotes created=${quotesCreated} updated=${quotesUpdated}`);
+  console.log(`[import] partner content created=${contentCreated} updated=${contentUpdated}`);
 
   // ---------------------------------------------------------------------
-  // 4. Preflight: distinct TFT values vs local option coverage.
+  // 4. Preflight: distinct TFT values vs local option coverage. Derived
+  //    directly from the fetched source rows (no per-loop bookkeeping).
   // ---------------------------------------------------------------------
-  const report = (label: string, bucket: string, optionKey?: string) => {
-    const values = [...seen[bucket]].sort();
+  const report = (label: string, values: string[], optionKey?: string) => {
     const allowed = optionKey ? LOCAL_OPTIONS[optionKey] : undefined;
     const uncovered = allowed ? values.filter((v) => !allowed.has(v)) : [];
     console.log(
@@ -397,21 +489,27 @@ async function main() {
         (uncovered.length ? `  ⚠️ NOT IN LOCAL OPTIONS: ${uncovered.join(', ')}` : ''),
     );
   };
+  const partnerStages = distinct(tftPeople, (p: any) => p.partnerStage);
+  const oppStages = distinct(tftOpps, (o: any) => o.stage);
+  const timezones = distinct(tftPeople, (p: any) => p.partnerTimezone);
   console.log('--- preflight: distinct TFT values seen ---');
-  report('partnerStage (-> validationStage map)', 'partnerStage');
-  report('partnerTier', 'partnerTier', 'partnerTier');
-  report('partnerScope', 'partnerScope', 'partnerScope');
-  report('typeOfTeam', 'typeOfTeam', 'typeOfTeam');
-  report('opp stage (-> matchStatus map)', 'oppStage');
-  report('hostingType', 'hostingType', 'hostingType');
-  report('subscriptionType', 'subscriptionType', 'subscriptionType');
-  report('subscriptionFrequency', 'subscriptionFrequency', 'subscriptionFrequency');
-  report('quote status', 'quoteStatus', 'quoteStatus');
-  report('customerContent typeCustom', 'typeCustom');
-  const unmappedStages = [...seen.partnerStage].filter((s) => !(s in PARTNER_STAGE_TO_VALIDATION));
-  const unmappedOpps = [...seen.oppStage].filter((s) => !(s in STAGE_TO_MATCH_STATUS));
+  report('partnerStage (-> validationStage map)', partnerStages);
+  report('partnerTier', distinct(tftPeople, (p: any) => p.partnerTier), 'partnerTier');
+  report('partnerScope', distinct(tftPeople, (p: any) => p.partnerScope), 'partnerScope');
+  report('typeOfTeam', distinct(tftPeople, (p: any) => p.partnerTypeOfTeam), 'typeOfTeam');
+  report('partnerTimezone (-> region map)', timezones);
+  report('opp stage (-> matchStatus map)', oppStages);
+  report('hostingType', distinct(tftOpps, (o: any) => o.hostingType), 'hostingType');
+  report('subscriptionType', distinct(tftOpps, (o: any) => o.subscriptionType), 'subscriptionType');
+  report('subscriptionFrequency', distinct(tftOpps, (o: any) => o.subscriptionFrequence), 'subscriptionFrequency');
+  report('quote status', distinct(contentRecords, (c: any) => c.status), 'quoteStatus');
+  report('customerContent typeCustom', distinct(contentRecords, (c: any) => c.typeCustom));
+  const unmappedStages = partnerStages.filter((s) => !(s in PARTNER_STAGE_TO_VALIDATION));
+  const unmappedOpps = oppStages.filter((s) => !(s in STAGE_TO_MATCH_STATUS));
+  const unmappedTz = timezones.filter((t) => !(t in TIMEZONE_TO_REGION));
   if (unmappedStages.length) console.log(`[preflight] ⚠️ partnerStage not mapped: ${unmappedStages.join(', ')}`);
   if (unmappedOpps.length) console.log(`[preflight] ⚠️ opp stage not mapped: ${unmappedOpps.join(', ')}`);
+  if (unmappedTz.length) console.log(`[preflight] ⚠️ partnerTimezone not mapped: ${unmappedTz.join(', ')}`);
 }
 
 main().catch((err) => {
diff --git a/packages/twenty-apps/internal/twenty-partners/src/scripts/purge-soft-deleted.ts b/packages/twenty-apps/internal/twenty-partners/src/scripts/purge-soft-deleted.ts
new file mode 100644
index 0000000000..668e2a4389
--- /dev/null
+++ b/packages/twenty-apps/internal/twenty-partners/src/scripts/purge-soft-deleted.ts
@@ -0,0 +1,59 @@
+// Hard-destroy soft-deleted records that block re-imports.
+//
+// Twenty SOFT-deletes (sets deletedAt); the row stays in the DB and keeps holding
+// unique constraints (e.g. company domain, partner slug). But normal queries —
+// including the import's existence checks — exclude soft-deleted rows. So after a
+// UI "delete" or a partial import that got rolled back, re-running the import hits
+// "A duplicate entry was detected" on records it cannot see. This purges those
+// ghosts permanently so idempotent upserts work again.
+//
+// Only touches soft-deleted rows (deletedAt IS NOT NULL); active/default data is
+// left untouched. One bulk destroy per object, so it is not rate-limited.
+//
+//   yarn purge            # against .env.local
+//   yarn purge:prod       # against .env.prod
+//
+import { config } from 'dotenv';
+config({ path: process.env.ENV_FILE ?? '.env.local' });
+
+const requireEnv = (name: string): string => {
+  const value = process.env[name];
+  if (!value) throw new Error(`Missing ${name} env var`);
+  return value;
+};
+
+// Objects the import writes to. partners + partnerContents are app custom objects;
+// companies + opportunities are standard but populated by the import.
+const OBJECTS = ['companies', 'partners', 'opportunities', 'partnerContents'] as const;
+
+const gql = async (url: string, key: string, query: string): Promise<any> => {
+  const response = await fetch(`${url.replace(/\/$/, '')}/graphql`, {
+    method: 'POST',
+    headers: { Authorization: `Bearer ${key}`, 'Content-Type': 'application/json' },
+    body: JSON.stringify({ query }),
+  });
+  const json: any = await response.json();
+  if (json.errors?.length) throw new Error(JSON.stringify(json.errors));
+  return json.data;
+};
+
+async function main() {
+  const url = requireEnv('TWENTY_PARTNERS_API_URL');
+  const key = requireEnv('TWENTY_PARTNERS_API_KEY');
+  console.log(`[purge] target: ${url} — destroying soft-deleted rows only`);
+
+  for (const obj of OBJECTS) {
+    // destroy<Object>s is the bulk variant; capitalise + already-plural names.
+    const mutationName = `destroy${obj.charAt(0).toUpperCase()}${obj.slice(1)}`;
+    const data = await gql(url, key, `mutation { ${mutationName}(filter: { deletedAt: { is: NOT_NULL } }) { id } }`);
+    const destroyed = data[mutationName]?.length ?? 0;
+    console.log(`[purge] ${obj}: destroyed ${destroyed} soft-deleted`);
+  }
+
+  console.log('[purge] done');
+}
+
+main().catch((err) => {
+  console.error(err);
+  process.exit(1);
+});
diff --git a/packages/twenty-apps/internal/twenty-partners/src/scripts/seed.ts b/packages/twenty-apps/internal/twenty-partners/src/scripts/seed.ts
index 524b984abb..5b4bd21ea4 100644
--- a/packages/twenty-apps/internal/twenty-partners/src/scripts/seed.ts
+++ b/packages/twenty-apps/internal/twenty-partners/src/scripts/seed.ts
@@ -11,7 +11,7 @@
 //   tsx src/scripts/seed.ts
 
 import { config } from 'dotenv';
-config({ path: '.env.local' });
+config({ path: process.env.ENV_FILE ?? '.env.local' });
 
 import { CoreApiClient } from 'twenty-client-sdk/core';
 
@@ -89,13 +89,13 @@ const OPPORTUNITIES: Opp[] = [
   { name: 'Sunrise — vendor onboarding', companyName: 'Sunrise Logistics', matchStatus: 'LOST', numberOfSeats: 10, hostingType: 'CLOUD', subscriptionType: 'PRO', subscriptionFrequency: 'MONTHLY' },
 ];
 
-type Quote = { name: string; status: string; partnerSlug: string; oppName: string };
+type Quote = { name: string; status: string; partnerSlug: string; contentType: string[] };
 const QUOTES: Quote[] = [
-  { name: 'Sunrise APAC fleet — Nine Dots quote', status: 'WIP', partnerSlug: 'nine-dots-ventures', oppName: 'Sunrise — APAC fleet CRM' },
-  { name: 'Helix clinical — NetZero quote', status: 'INTERVIEW_SCHEDULED', partnerSlug: 'netzero-systems', oppName: 'Helix Bio — clinical trials CRM' },
-  { name: 'Acme rollout — Elevate quote', status: 'UNDER_CUSTOMER_PARTNER_REVIEW', partnerSlug: 'elevate-consulting', oppName: 'Acme RE — CRM rollout' },
-  { name: 'Sunrise LATAM — Nine Dots quote', status: 'APPROVED', partnerSlug: 'nine-dots-ventures', oppName: 'Sunrise — LATAM expansion' },
-  { name: 'Helix self-host — Meridian quote', status: 'REJECTED', partnerSlug: 'meridian-craft', oppName: 'Helix Bio — self-host evaluation' },
+  { name: 'Sunrise APAC fleet — Nine Dots quote', status: 'WIP', partnerSlug: 'nine-dots-ventures', contentType: ['PARTNER_QUOTE'] },
+  { name: 'Helix clinical — NetZero quote', status: 'INTERVIEW_SCHEDULED', partnerSlug: 'netzero-systems', contentType: ['PARTNER_QUOTE'] },
+  { name: 'Acme rollout — Elevate quote', status: 'UNDER_CUSTOMER_PARTNER_REVIEW', partnerSlug: 'elevate-consulting', contentType: ['PARTNER_QUOTE'] },
+  { name: 'Sunrise LATAM — Nine Dots quote', status: 'APPROVED', partnerSlug: 'nine-dots-ventures', contentType: ['PARTNER_QUOTE'] },
+  { name: 'Helix self-host — Meridian quote', status: 'REJECTED', partnerSlug: 'meridian-craft', contentType: ['CASE_STUDY'] },
 ];
 
 const nodes = (r: any, key: string): any[] => (r?.[key]?.edges ?? []).map((e: any) => e.node);
@@ -177,12 +177,12 @@ async function main() {
   // -- Partner quotes (upsert by name) --
   let quoteCount = 0;
   for (const q of QUOTES) {
-    const data = { name: q.name, status: q.status, partnerId: partnerIdBySlug.get(q.partnerSlug), opportunityId: oppIdByName.get(q.oppName) };
-    const existing = nodes(await client.query({ partnerQuotes: { __args: { filter: { name: { eq: q.name } }, first: 1 }, edges: { node: { id: true } } } } as any), 'partnerQuotes');
+    const data = { name: q.name, status: q.status, contentType: q.contentType, partnerId: partnerIdBySlug.get(q.partnerSlug) };
+    const existing = nodes(await client.query({ partnerContents: { __args: { filter: { name: { eq: q.name } }, first: 1 }, edges: { node: { id: true } } } } as any), 'partnerContents');
     if (existing[0]?.id) {
-      await client.mutation({ updatePartnerQuote: { __args: { id: existing[0].id, data }, id: true } } as any);
+      await client.mutation({ updatePartnerContent: { __args: { id: existing[0].id, data }, id: true } } as any);
     } else {
-      await client.mutation({ createPartnerQuote: { __args: { data }, id: true } } as any);
+      await client.mutation({ createPartnerContent: { __args: { data }, id: true } } as any);
     }
     quoteCount++;
   }
diff --git a/packages/twenty-apps/internal/twenty-partners/src/views/partner-quotes.view.ts b/packages/twenty-apps/internal/twenty-partners/src/views/partner-content.view.ts
similarity index 55%
rename from packages/twenty-apps/internal/twenty-partners/src/views/partner-quotes.view.ts
rename to packages/twenty-apps/internal/twenty-partners/src/views/partner-content.view.ts
index 268946b93b..05f787137f 100644
--- a/packages/twenty-apps/internal/twenty-partners/src/views/partner-quotes.view.ts
+++ b/packages/twenty-apps/internal/twenty-partners/src/views/partner-content.view.ts
@@ -1,21 +1,21 @@
 import { ViewType, defineView } from 'twenty-sdk/define';
 
 import {
-  PARTNER_QUOTES_VIEW_UNIVERSAL_IDENTIFIER,
-  PARTNER_QUOTE_OBJECT_UNIVERSAL_IDENTIFIER,
+  PARTNER_CONTENT_VIEW_UNIVERSAL_IDENTIFIER,
+  PARTNER_CONTENT_OBJECT_UNIVERSAL_IDENTIFIER,
 } from 'src/constants/universal-identifiers';
 
-// Index view for partner quotes.
+// Index view for partner content.
 export default defineView({
-  universalIdentifier: PARTNER_QUOTES_VIEW_UNIVERSAL_IDENTIFIER,
-  name: 'Partner quotes',
-  icon: 'IconFileDollar',
-  objectUniversalIdentifier: PARTNER_QUOTE_OBJECT_UNIVERSAL_IDENTIFIER,
+  universalIdentifier: PARTNER_CONTENT_VIEW_UNIVERSAL_IDENTIFIER,
+  name: 'Partner content',
+  icon: 'IconQuote',
+  objectUniversalIdentifier: PARTNER_CONTENT_OBJECT_UNIVERSAL_IDENTIFIER,
   type: ViewType.TABLE,
   fields: [
     { universalIdentifier: 'ad7b3702-b552-4355-afec-1e1e96d9f3df', fieldMetadataUniversalIdentifier: '9e688624-83d2-4715-8b18-80492a6de2b6', position: 0, isVisible: true },
-    { universalIdentifier: '426e0c2d-449d-4a06-860b-0cfe0ed501e6', fieldMetadataUniversalIdentifier: 'a0fe09c4-c1f4-4b96-93c6-d7ec38f1166a', position: 1, isVisible: true },
-    { universalIdentifier: '62bb1536-539c-4fb0-95bf-440c5c5da89f', fieldMetadataUniversalIdentifier: '2cbe67e3-24ec-421b-bab5-50f3306c2391', position: 2, isVisible: true },
+    { universalIdentifier: 'a9bf3eaa-ec27-4a0a-8df2-e18c8f4239a7', fieldMetadataUniversalIdentifier: '1d926e6e-6ac1-4d60-ab3d-a73114005692', position: 1, isVisible: true },
+    { universalIdentifier: '426e0c2d-449d-4a06-860b-0cfe0ed501e6', fieldMetadataUniversalIdentifier: 'a0fe09c4-c1f4-4b96-93c6-d7ec38f1166a', position: 2, isVisible: true },
     { universalIdentifier: 'fbd1f953-1dd2-4d0f-a239-148a0688fbff', fieldMetadataUniversalIdentifier: 'b52d263e-423e-40b0-b82c-29214597c005', position: 3, isVisible: true },
   ],
 });