diff --git a/handlers/notifications/general_notifications.py b/handlers/notifications/general_notifications.py
index 862e67fe..8e7d9541 100644
--- a/handlers/notifications/general_notifications.py
+++ b/handlers/notifications/general_notifications.py
@@ -53,6 +53,8 @@ from .hot_leads_notifications import notify_hot_leads
 from .notify_utils import send_messages_with_limit, send_notification
 from .special_notifications import notify_inactive_trial_users, notify_users_no_traffic
 
+from hooks.hooks import run_hooks
+
 
 router = Router()
 moscow_tz = pytz.timezone("Europe/Moscow")
@@ -108,6 +110,10 @@ async def periodic_notifications(bot: Bot, *, sessionmaker: async_sessionmaker):
                             await notify_users_no_traffic(bot, session, current_time, keys)
                         except Exception as e:
                             logger.error(f"Ошибка в notify_users_no_traffic: {e}")
+                    try:
+                        await run_hooks("periodic_notifications", bot=bot, session=session, keys=keys)
+                    except Exception as e:
+                        logger.error(f"Ошибка в хуках periodic_notifications: {e}")
 
                     if NOTIFY_HOT_LEADS:
                         try:
diff --git a/hooks/hook_buttons.py b/hooks/hook_buttons.py
index 668c4adb..1de2287a 100644
--- a/hooks/hook_buttons.py
+++ b/hooks/hook_buttons.py
@@ -4,19 +4,53 @@ from aiogram.utils.keyboard import InlineKeyboardBuilder
 
 def insert_hook_buttons(builder: InlineKeyboardBuilder, buttons: list) -> InlineKeyboardBuilder:
     """
-    Вставляет кнопки из хуков в существующий builder (вставка после указанной кнопки через `after`)
+    Вставляет кнопки из хуков в существующий builder.
+
+    Поддерживает:
+    - {"button": InlineKeyboardButton} — добавить в конец
+    - {"after": callback_data, "button": InlineKeyboardButton} — вставить после заданной кнопки
+    - {"remove": str | list[str]} — удалить кнопки с указанным callback_data
+    - {"remove_prefix": str} — удалить кнопки, у которых callback_data начинается с префикса
     """
     markup = builder.as_markup()
     new_rows = markup.inline_keyboard.copy()
 
-    for module in buttons:
+    buttons = buttons or []
+    flat_buttons = []
+    for item in buttons:
+        if isinstance(item, (list, tuple)):
+            flat_buttons.extend(item)
+        else:
+            flat_buttons.append(item)
+
+    for module in flat_buttons:
+        if isinstance(module, dict) and ("remove" in module or "remove_prefix" in module):
+            removes = module.get("remove")
+            if isinstance(removes, str):
+                removes = [removes]
+            removes = set(removes or [])
+            prefix = module.get("remove_prefix")
+
+            filtered_rows = []
+            for row in new_rows:
+                filtered_row = []
+                for btn in row:
+                    cdata = getattr(btn, "callback_data", None)
+                    if cdata and (cdata in removes or (prefix and cdata.startswith(prefix))):
+                        continue
+                    filtered_row.append(btn)
+                if filtered_row:
+                    filtered_rows.append(filtered_row)
+            new_rows = filtered_rows
+
+    for module in flat_buttons:
         if isinstance(module, dict) and "after" in module and "button" in module:
             after = module["after"]
             button = module["button"]
 
             insert_pos = -1
             for i, row in enumerate(new_rows):
-                if any(btn.callback_data == after for btn in row):
+                if any(getattr(btn, "callback_data", None) == after for btn in row):
                     insert_pos = i + 1
                     break
 
@@ -25,7 +59,10 @@ def insert_hook_buttons(builder: InlineKeyboardBuilder, buttons: list) -> Inline
             else:
                 new_rows.append([button])
         else:
-            button = module.get("button") if isinstance(module, dict) else module
-            new_rows.append([button])
+            if isinstance(module, dict) and "button" in module:
+                button = module["button"]
+                new_rows.append([button])
+            elif module and not isinstance(module, dict):  # оставим совместимость со старыми модулями
+                new_rows.append([module])
 
     return InlineKeyboardBuilder.from_markup(InlineKeyboardMarkup(inline_keyboard=new_rows))